FriendlyDent
Public site for a dental clinic in Florești, Cluj.
Real results, uploaded by the clinic from its own panel, without ringing a developer for every photograph.
Two phone numbers in the top bar, on every screen. A clinic site has one job and should not complicate it.
Each treatment in the patient’s own words, saying explicitly where national insurance covers it and up to what limit.
Tap a category and see only its prices. The most visited page on a clinic site deserves to be the fastest.
Real results, uploaded by the clinic from its own panel, without ringing a developer for every photograph.
Two phone numbers in the top bar, on every screen. A clinic site has one job and should not complicate it.
FriendlyDent is the opposite end of the portfolio from OncoSurg or Remedic: there is no internal application, no account and no login. The clinic needed one thing — to be found and understood — and everything that did not serve that stayed out. Services, tariffs, gallery, cases and contact; two phone numbers in the top bar, on every screen.
The services are described in the words patients use rather than in terminology: hygiene and prophylaxis, paediatric dentistry, cosmetic dentistry, orthodontics, endodontics, periodontology. Where a treatment is covered by national insurance it says so explicitly, including the limit — because that is the first question a parent looking for a children’s dentist asks.
Tariffs are filtered by category, one row per procedure with the price in RON. Somebody looking for the cost of a scale and polish taps the category and finds the number, instead of working through a hundred-row table. It is the most visited page on a clinic site and deserves to be the fastest.
Statically rendered, so the page arrives fully built and loads instantly on a phone in the waiting room, with structured markup for dental searches around Cluj-Napoca. No cookie wall, no carousel and no needless trackers — and precisely because of that, no consent banner is needed at all. Behind it sits a small panel the clinic uses to change its own copy, prices and images, and the contact form sends enquiries straight to the clinic rather than through a third party that would end up holding a list of patients.
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